Nike: Kyrie 4 Find Your Groove
Looking to establish himself in his new home fresh from departing Cleveland, It was time for kyrie to make his own lane and find his groove in boston. Playing on the insight that Kyrie wanted to be his own man while marching to the beat of his own drum, the "find your groove" tagline was birthed. in the commercial which originally aired christmas day during a game, we show kyrie breaking away from the traditional, boring sports ad and orchestrating his own commercial in his own world.
