Nike: Mamba Mentality Day
A full scale digital campaign and celebration of kobe bryant. This campaign was complimented by a sneaker launch And led to a myriad of interactions from fans, media outlets, kobe disciples, and other professional athletes. By leveraging twitter, facebook live, instagram, a mamba hotline, and youtube, we allowed fans to interact with and learn from kobe in an unprecedented way. As athletes received and completed the challenges, unpaid posts from outlets like ESPN, CBS, and SLAM magazine began circulating the internet, finishing with Giannis Antetokounmpo winning the nba mvp a year later, providing another viral moment on twitter and instagram.
