Svedka: Bring Your Own Spirit

For the first time in five years, svedka vodka was looking to redefine themselves in the spirit space. I developed the insight to capitalize on their price point and cater to the young professional that enjoys the turn up, but may not have the budget for top shelf alcohol. Also, catering to the young professional demographic by illustrating that no matter how you look or where you're from, you can be your authentic self with Svedka vodka. Its not a spirit exclusively catered to celebrities, instagram models, or the wealthy. it is a spirit for all to enjoy without any spiritual or moral compromise.